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Seventy-five percent of virtual try-ons were for high-end products, highlighting the willingness of holiday shoppers to invest in premium beauty.
November 17, 2024
By: Lianna Albrizio
Associate Editor
The holiday season is in full swing along with shopping bags, but not in an old-fashioned sense, of course. When it comes to current holiday shopping trends, artificial intelligence is the name of the game as consumers lean on virtual try-on options for informed purchasing decisions. Revieve, a leader in personalized digital beauty experiences for beauty brands, retailers and digital service providers, reported a 74% increase in user interactions, showing heightened engagement with AI-powered...
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